Hey there!

I am a UX Architect and designer with a strong foundation in hands-on design, usability, and experience delivery across digital and print platforms. With formal training in Fine Arts and a postgraduate diploma in Marketing, I bring a balanced perspective that connects visual design, user needs, and business context to create clear, usable, and consistent experiences.

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My approach to design is practical and grounded. I have spent my career working closely with real systems, real constraints, and real users—designing interfaces, structuring information, improving usability, and ensuring quality throughout delivery. I value clarity over complexity and believe good design is built through careful thinking, iteration, and collaboration.

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Alongside hands-on work, I have managed and supported large, distributed design teams and design operations, ensuring consistency, usability standards, and smooth delivery across multiple projects and geographies. This experience has given me a deep appreciation for design governance, teamwork, and reliable execution at scale.

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I have worked across industries including Media, Education, BFSI, Airlines, and Travel, collaborating closely with business, marketing, and technology teams. My marketing background helps me understand the broader context in which design operates, allowing me to align user experience work with practical business goals without losing sight of usability and human needs.