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Image by Marvin Meyer

Collaborative Design Workshop

How might we design an intuitive and efficient staff travel system that improves user experience by combining human-centered design, technological feasibility, and economic viability?

Year

2018

Timeline

1 Week

Client

Qatar Airways

Background

A middle eastern airline staff travel benefits for leisure trips with family, while enticing, present significant challenges due to the inherent uncertainty of standby travel, requiring extreme flexibility and adaptability as seat availability is never guaranteed, particularly during peak seasons; this makes firm planning nearly impossible, complicates logistics for families with children who require comfort and routine, and necessitates careful consideration of destinations and travel timing to mitigate the risk of disruptions and ensure a smoother, albeit still unpredictable, travel experience.

As a UX architect, I played a key role in a week long workshop, where initial 2 days spent on ideation and rest of the days spent on crafting an engaging, user-friendly design solution for a staff travel system.

Approach

An applied method that brings together what is desirable from a human point of view with what is technically feasible and economically viable.

Quick Outlook

  • Streamlined travel management through kiosks and mobile apps for quick seat checks.  

  • Seamless integration of hotel, car, and cruise bookings, along with exclusive staff ticket discounts.  

  • A dynamic, engaging experience with gamification, rewards, and social features tailored for staff.

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